Search results for: Reliable C_C4H510_21 Test Preparation 💦 C_C4H510_21 Valid Test Forum 🤩 C_C4H510_21 Test Dumps Free 🧹 Open ➠ www.pdfvce.com 🠰 and search for “ C_C4H510_21 ” to download exam materials for free 💯C_C4H510_21 Best Vce

The Erie Canal is a wonderful part of our region, a hidden gem. But therein lies the problem. It does not matter how great the canal system and supporting communities are if no one knows about it. And that is why we are so eager to be part of the Re-imagine the Canals program. We have a three-part plan to raise awareness of the Canal and its resources and to lower the barrier of entry to the Canal system. If people know about the Canal system and feel comfortable using it, we feel they will be more likely to take advantage of what the Erie Canal has to offer.

 

The first part of our plan is to bring back and modernize the popular Cruising Guide

 

The Cruising Guide of the New York State Canal System has been a great resource for boaters looking to learn more about the Canal, but with the current version seeing it’s last update more than a decade ago, out of print and virtually unavailable, there now is a tremendous opportunity to provide the valuable information that the cruising guide can provide. To further the goal of increasing recreational boat traffic on the Canal system producing an updated guide is only the first step of this process. The plan to utilize marketing and distribution channels that are now currently available will be instrumental to not only furthering the success of the guide but ultimately the goal of increasing the use of the Canal System

 

The second part of our plan is to create a tour guide app to make navigating the waterways and the trail system easier.

 

 

The basis for our cruising app revolves around the use of a Progressive Web App (PWA) which essentially means a web site that acts like an app on your phone without needing to be re-coded for the phone. It is the best of both worlds. It is easier to update, less expensive to build and easier to maintain.

It would contain an easy-to-use wizard that walks you through initial questions, so it can customize the information for you. For instance, it would ask what you wanted to do? (it would assume boating at first, but later we can add walking or cycling) then it will ask you where you want to start or give you options if you do not know. From there it will give you ideas of where to eat, where to shop, things to do, etc. based on your intended route.

 

You could search for a specific business or browse a certain area (or the entire canal)

There would be an events calendar where upcoming events could be posted

Location-specific advertising could be added in the future, so businesses could promote themselves to visitors that are most likely to be interested.

In addition, the app could be translated into virtually any language potentially appealing to visitors from around the world!

The third part of our plan is to provide educational resources to children and families to encourage familiarity with all the canal has to offer

 

Creating an educational program directed towards elementary level students as they learn about the history of NYS and the global importance that the Erie Canal played. Imagine a class of students all using virtual reality technology to experience a trip on the Canal as they travel back 200 years and learn how the Canal transformed NYS to the global leader it is today

 

As you can see, by bringing back the Canal Guide, creating a digital tour guide, and educating children and families about all the canal has to offer, people will know about the canal and feel more comfortable taking advantage of what the Erie Canal has to offer. This in turn, will benefit the businesses and communities along the Erie Canal.

 

 

 

The Team:

   Led by the marketing committee of Canal NY, a non-profit private sector organization dedicated to the promotion of the Erie Canal since it’s formation in the early 2000’s.

   Canal NY, has a history of promoting the Canal in events such as the World Travel Market London, the NY Times travel show, including the 2018 show this January. Canal NY has participated in the World Canals Conference in Syracuse 2017. Canal NY produces a media event each year in NYC as a way for writers and media personalities within the travel industry to learn about the Canal.

Canal NY’s latest project has been the development of the www.discovertheeriecanal.com web site. Built as the tourism web site for the Erie Canal. The philosophy behind this site is the fact that the communities that surround the canal system are the key to the Canal and its success.

Canal NY has begun to participate in and help promote community festivals such as Seneca Falls Loctoberfest held last Oct. This was the first year for the event, deemed to be a tremendous success and is already planned to go from a 1 day to a multi-day event for 2018.

Future marketing initiatives include development of an online store that would market and sell Erie Canal “swag” t-shirts, hats, mugs etc. In addition, it would link to other businesses along the Canal Corridor who sell similar items.

 

If selected as a finalist in round 1, Canal NY will once again be teaming up with our partners below and their respective teams of personal to provide the Re-imagine the canals committee with a technically and visually superior product

 

 

 

   Amy Stoddard

 

• Over 12 years of experience in marketing and design
• Owner of Amyjstoddard.com LLC since 2008
• Resource of multiple developers and designers to grow business through print and digital strategies

 

Timothy Corey

• Over 20 years of experience in software development
• Taught software development for over 5 years
• Owner of IAmTimCorey.com, a software development training site
• Owner of the software development YouTube channel IAmTimCorey, which has over 17,000 subscribers
• Named a Microsoft Most Valuable Professional (MVP) by Microsoft
• Named an Intel Software Innovator by Intel
• Certified as a Project Management Professional (PMP) by the Project Management Institute

 

Canal NY promotes the NYS Canal system in a number of ways including events such as participation in the NY Times Travel Show, 

Canal NY can also be found promoting the Erie Canal at local events throughout the year and throughout the Season such as during last years Locktoberfest in Seneca Falls NY

 

 

 

 

Dear Member,

CanalNY is working with JMF Publishing to create a New York Canals section in their popular Upstate Summer Magazine. The section will comprise of multiple pages about summer recreation on and near New York State canals. It will contain a feature article, pictures and advertising. Canal New York members are eligible for special co-op advertising rates. Through this special offer the member’s rate for a basic ad size (1/8 page) will drop to $133 from the regular rate of $295. ¼ page will be $266 (regular $499), 3/8 page will be $399 and ½ page will be $532 (regular $950). The deadline for space reservation is November 15. Payment terms are net 30 and ad copy is due no later than March 1, 2018. Other details are on the attached rate sheet.

 

Upstate Summer is different from other places-to-go publications. All advertising is focused on travel and tourism related businesses and is supported by editorial features. This makes the ads part of the content, and helps form cohesive regional sections. Upstate Summer has low cost per copy advertising rates and is the only New York travel publication offering multi-region coverage and targeted distribution in the most desirable markets.  In 2017 every distribution location used 100% of what they had by the end of the season. There was no waste.

Distribution: Upstate Summer Magazine is distributed in supermarkets in the higher income suburbs of Rochester, Syracuse, Utica, Albany, and Buffalo. We have found this to be the best way to cover a wide area because everyone in town shops at these stores and the distribution companies keep the racks full. The magazine is also available at information centers on Interstate 81 and the Thruway, as well as chambers of commerce, coffee shops, convenience stores, and other high-traffic locations across Upstate New York. There is also an online edition available at www.DiscoverUpstateNY.com www.upstatenyfun.com and www.seawaytrail.com.

 

If you would like to receive a copy of the 2017 edition contact John Farrell, president of JMF Publishing, [email protected].

 

Please consider advertising and help us promote New York State Canals in 2018. Thank you.

Promotion Opportunities for the Discover the Erie web site.

Many of our members have made great contributions towards the creation of the www.discovertheeriecanal.com web site. It is built to provide any member the opportunity to promote their organizations, their communities, promote events and programs that are related to the Erie Canal. We continue to encourage members to provide content and pictures relevant to their organizations and communities we are now looking forward to the next phase of the site and that is promotion.

We have developed a multi-faceted campaign built to incorporate many platforms designed to promote the site.

A number of these items have been listed below.

Any contribution that you as a member commit to the program will be dedicated entirely towards your organization, we will work with you to design a program to promote the content you wish to feature in a manner acceptable to you

We have three levels that we will develop programs for

$500

$750.00

$1,000.00

Below we have outlined a number of different marketing platforms that we are planning in working within.  If you have any questions please feel free to contact me at [email protected]  or call me at 516 313-8777

1. DIGITAL MARKETING

 

Reach potential or existing customers with digital targeted advertising. This includes, but is not limited to, the following strategies:

 

1. Site Retargeting                     
2. Search Retargeting
3. Keyword Targeting
4. Contextual Targeting
5. Geo-Fencing

 

Investment:

~$10/CPM (Cost Per Thousand Impressions of Ad)

Minimum of $750 per month = $9000/yr

Recommendation of $1500 to $2000 per month (fluctuate seasonally)

 

 

2. SOCIAL MEDIA

 

1. 3 weekly optimized social media posts across chosen Social Media channels

• Facebook, Twitter, Instagram, Pinterest, etc.

1. Management of comments and replies
2. Paid Ads boosted across social media
3. Bi-monthly detailed report of all efforts with recommendations

 

Investment:

~$499/month + advertising budget for boosted ads if desired + 15% of ad budget

~$250 Setup Fee per Social Media Channel (for branding consistency)

 

 

3. PROMOTIONAL PRODUCTS

 

Encourage tourists to support the Erie Canal and proudly wear items with the DTEC / Canal NY logo, use drinkware, flags, blankets, dog leashes, etc. This also allows you to make money off of the products by marketing them up.

 

Investment:

~$15/per Embroidered Shirt

~$12/per Screen Printed T-shirt

~$18/per Embroidered Hat

~$8/per Can Koozie

~Many more items available

 

 

 

4. ONLINE STORE

 

Add an online store to your existing website.

 

Investment:

~$6000 Online Store Setup

 

 

 

5. VIDEOS

 

Develop key videos setting people at ease, explaining the process, virtual tour, targeting specific target markets, etc. Utilize these to attract online attention, play off of YouTube.

 

Investment:

~$1500/per video (Recommendation to have at least 10)

 

6. EMAIL CAMPAIGNS

 

• We’ll work with you to set up a MailChimp account for managing your email lists
• Includes one email template setup and ready for you to use
• Field added to the website allowing individuals to opt in for your mailing list
• These individuals will automatically be added to your MailChimp account

Allows for multiple list management

 

Investment:

~$750 One Time Setup (does not include list import)

~$50 Per List Import

~$500 Monthly Management of Email Blasts (includes additional designs and graphics)

 

 

7. RELATIONSHIP MARKETING

 

• Develop a strategic plan for managing leads gained from tradeshows and other lead sources
• Develop a strategic plan for staying in front of your existing customer base
• You’ve worked hard to earn the attention of members and followers, now let’s give them even more reasons to follow you and refer you to others:

o   Send introductions, welcome and thank you cards to members, celebrate birthdays and other events; gifts may be included.

 

Investment:

~$395 Setup

~$39/month + postage (cards are physically mailed)