SUNY / Erie Canal Bicentennial Forum


Downtown Revitalization Along the Canal:
The D.R.I. Program and Waterfront Redevelopment


September 27, 2018
SUNY Oswego, Oswego, NY
Marano Campus Center
Auditorium Room 132


Welcome and Introduction of Keynote: SUNY Oswego President Deborah F. Stanley
Keynote Address: John Maggiore, Director of Policy, Office of Governor Andrew M. Cuomo
Comments on the D.R.I. Program and Canal-Front Redevelopment:
Kisha Santiago-Martinez, Deputy Secretary of State for Planning, Development & Community Infrastructure, NYS Department of State
Overview of Panels / Itinerary:
Brian U. Stratton, Director, NYS Canal Corporation and SUNY Oswego Alumnus ‘79

Downtown Revitalization and Waterfront Redevelopment—
The Mayors’ Perspective on the D.R.I. Program

Moderator: SUNY Oswego President Deborah F. Stanley


Hon. William J. Barlow, Jr.—Mayor, City of Oswego
Sage Gerling—City Manager, City of Geneva (on behalf of Mayor Ronald L. Alcock)

Matthew J. Andrews— Deputy Director of Community Development, City of Rome
(on behalf of Mayor Jacqueline M. Izzo)
Laurie DeNardo— Village Trustee / D.R.I. Co-Chair, Village of Watkins Glen
(on behalf of Mayor Samuel Schimizzi)



Revitalization Projects and Themes in D.R.I. Canal Communities

Moderator: Robert M. Simpson, President and CEO, CenterState Corporation for Economic Opportunity (introduced by SUNY Oswego President Deborah F. Stanley)


Paul Stewart / Oswego—President, Oswego Renaissance Association (Downtown Housing; partnership with Geneva)

Ryan Wallace/Geneva—Qwiksolar/Solar Home Factory (Lake Tunnel Solar Village)

Judy McKinney-Cherry / Watkins Glen—D.R.I. Co-Chair (FLX Works—mixed-use projects, with apartments for young professionals and an incubator kitchen for food related start-ups)

Kiva VanDerGeest /Rome—Community and Economic Development Planner, City of Rome

Student Perspective: Following the panel presentations, SUNY Oswego students will ask questions of the panelists relative to their age cohort’s housing and community preferences. Students may also address SUNY Oswego’s Fresh Water for All inter-disciplinary curriculum.

Concluding Comments:

SUNY Oswego President Deborah F. Stanley

Canal Corporation Director Brian U. Stratton




New York State Canal Conference


One Water, New York Harbor is the theme for the 2018 New York Canal Societies’ Canal Conference to be held on October 14th. – October 16th. at the Hilton Garden Inn, Staten Island NY.
The conference will celebrate the role that New York Harbor has played in the success of the State’s historic inland waterway system. As New York State continues to celebrate the Erie Canal Bicentennial, New York Harbor is the perfect venue to commemorate the Centennial of The Erie Barge Canal.
Attending this conference will provide an incredible look into the value the Erie Canal played in New York Harbors
The Canal Society of New York State was formed in Buffalo in 1956 at the annual meeting of the New York State Historical Association. In that first year, membership was open to anyone interested in the history, folklore, and engineering of former canals and the present condition of the state’s remaining man-made waterways. This is still he primary focus of Canal Society Members today.
More than 50 years later, the Canal Society of New York State has an active membership and still organizes two field trips per year as well as an annual symposium, regular tours of European Canals as well as other smaller events. The Society has compiled a high-quality collection of canal artifacts, artwork, books and papers. You can learn more about the Canal Society of New York State on their website

10:30 am – 4:30 pm
Boating with the Baymen: Long Island/South Bay Tour
12:00 pm
Registration opens for Community Program only
1:00 pm
Vans depart hotel
2:00 pm
Interactive Staten Island Ferry Cruise to Manhattan (Ferry ride is 1 hour RT)
3:15 pm
Walking Tour of St. George Waterfront/North Shore Promenade with stops and tastings at the Flagship Brewery and Oyster Bar
5:00 pm – 7:00 pm
Reception at Arts at Urby – will include remarks and exhibits featuring “Heroes of the Harbor”
7:00 pm
Dinner on own (will provide maps and restaurant options within 1 to 2 block away)

6:45 am – 3:00 pm
7:00 am – 8:00 am
Continental Breakfast
8:00 am – 9:40 am
Welcome by Conference Chair, Conference Overview & Sponsor Recognition Welcome by Borough President, North Shore Representative & South Shore Representative
Welcome & Presentation by Host Community (Naomi Sturm & Dan Ward)
Presentation by NYS Canal Corporation & NY Power Authority
Presentation by Erie Canalway National Heritage Corridor Commission
9:45 am – 10:15 am
BREAK and Refreshments in Exhibitor Space
10:15 am – 11 am
Revitalizing Staten Island’s Commercial Waterfront
11:00 am – 11:15 am
11:15 am – 1:00 pm
Luncheon & Program – New York’s Empire State Trail (Andy Beers)
1:15 pm – 5:30 pm
Mobile Workshops
(1.) Staten Island Ferry, Lower Manhattan Walking Tour/Canal Slips and South Street Seaport
(2.) Arthur Kill Boat Graveyard, Conference House & “Graves of Arthur Kill” Film Screening
(3.) Sailor’s Snug Harbor & Noble Maritime Collection
5:30 pm – 7:00 pm
6:00 pm– 7:00 pm
Reception with exhibitors (cash bar/light hors d’oeuvres)
7:00 pm – 9:30 pm
Dinner and Awards Presentations
Special Presentation: Water Way Youth Video
7:30 am – 11:00 am
8:00 am – 9:00 am
Continental breakfast with Exhibitors
9:00 am – 9:45 am
Break-out Sessions 1
(1.) Barge Canal 100th Anniversary
(2.) Billion Oyster Project
(3.) Coastal Storm Risk Management
9:45 am – 10:30 am
Break-out Sessions 2
(1.) Developing the Genesee River Waterfront
(2.) Interpreting Erie Canal History & Heritage
(3.) New York’s Iconic Attractions on the Water
(4.) Reimagine the Canals
10:30 am – 10:45 am
Refreshment break (coffee only)
10:45am – 11:45am
Break-out Sessions 3
(1.) Matton Shipyard: Preservation & Adaptive Reuse Initiative
(2.) One Water/One Brand
(3.) Shape Your Waterfront: How to Promote Access, Resiliency and Ecology at the Water’s Edge
(4.) Waterfront Recreational Opportunities
11:45am – 1:00pm
Boxed Lunch
© 2018 Canal Society of NYS – All Rights Reserved
Canal Society of NYS

Campaign To Save Historic Canal Vessels

The Preservation League of New York State is seeking support for its efforts to protect the historic Tug Urger and other Erie Canal vessels that provide an authentic link to the past. The League recently learned that the New York State Canal Corporation under the New York Power Authority (NYPA) has plans to beach the tugboat Urger, flagship of the Erie Canal and beloved “teaching tug”. This vessel has introduced thousands of school children and members of the public to New York’s navigable waterways, reinforcing the role of the Erie Canal in making New York the Empire State. The Tug Urger used to travel up and down the canal system for school field trips and public events.

The Canal Corporation and NYPA want to pull it from the water and make it a dry-land exhibit at a NYS Visitor Center off the Thruway in Montgomery County. NYPA’s plans would permanently disable the Urger and prevent it from returning to service. The League is launching an advocacy campaign to call attention to the plight of the Urger and call on the Canal Corporation and New York Power Authority to work with stakeholders to develop a plan for the fleet of historic canal vessels, more than a dozen of which are slated to be scuttled off Long Island to create artificial reefs for sport fishing and recreational diving. According to Jay DiLorenzo, president of the Preservation League, “The Erie Canal is an engine for recreation and tourism with significant economic benefits for canal communities, businesses and New York State.

The Preservation League has been working for years to help communities in the Erie Canal Corridor address their unique preservation challenges and revitalize Canalside assets. #SaveTheUrger. Through more than $600,000 in grants, technical services, workshops, awards and the Industrial Heritage Reuse Project, the Preservation League has helped individuals, not-for-profits and municipalities throughout the canal corridor. Loans from the Endangered Properties Intervention Program (EPIP) have added more than $300,000 in support. “As we mark the 100th. Anniversary of the Barge Canal, it seems like a remarkably poor time to remove historic resources from the National Historic Landmark NYS Canal System” continued DiLorenzo. “It’s hard to imagine the future of the canal system without the Tug Urger and other significant historic vessels on the water. These vessels convey the sense of the New York State pride, stewardship, and heritage that are integral to a thriving, living waterway,” said Bob Radliff, Executive Director of the Erie Canalway National Heritage Corridor. “The canal tugboat Urger has served the New York State Barge Canal for more than a century and until very recently has been a highly effective traveling educational exhibit” said Mark Peckham, maritime historian and retired director of the NYS Bureau of Historic Sites. “The Urger symbolizes the pride New Yorkers feel about the National Historic Landmark canal system. It is essential that she continues to be maintained and operated with pride” according to Dan Wiles president of the Board of Directors of the Canal Society of New York State, “The 1901 Urger already had a storied career even before plying Barge Canal waters in the 1920’s serving as a fishing boat on Lake Michigan.  As one of the State’s maintenance workhorses, its presence overlaps nearly all the years of the Barge Canal, now celebrating its centennial. It has been appreciated by generations across these many years and across New York State. It is one of the essential links between that past and the future. We all need it to continue this mission on the waterway, being shared by communities throughout the Canal Corridor” In addition to the effort to save the Urger, the League is also calling on the Canal Corporation and the New York Power Authority to work with stakeholders to develop a plan for the remainder of the fleet of historic canal vessels, which currently numbers 57.

More information and a petition is located on the Preservation League’s website  The Preservation League of New York State invests in people and projects that champion the essential role of preservation in community revitalization, sustainable economic growth and the protection of our historic buildings and landscapes. We lead advocacy, economic development and education programs across the state.

Sign The Petition Here


Erie Canal National Heritage Corridor Visitor Research Report

 has released results from a recently-commissioned study about current and prospective visitors to the 500-mile Canalway Corridor.

The information is intended to help tourism promoters, businesses and heritage sites better attract and serve visitors, including boaters, cyclists, sightseers and vacationers.

More than 1,000 people participated in online surveys and 20 provided interviews conducted by Rochester-based Level 7 Market Research on behalf of the National Heritage Corridor. Visitors and prospective visitors who live near the canal system, as well as those from other parts of New York and neighboring states, participated.

Among the findings:

Recent and prospective visitors were drawn to the history of the area and to exploring local canal communities; boat tours/boating and attending festivals/events are major draws among prospective visitors.

  • Recent canal visitors tend to be older, travel in smaller parties, and have higher income households compared with prospective visitors. Most are savvy travelers who are three times more likely to travel internationally.
  • Lack of awareness and knowledge are among the greatest barriers to visiting.

The research was funded by a grant from Market NY through I LOVE NY, New York State’s Division of Tourism, as a part of the State’s Regional Economic Development Council initiative.

To view the entire report Click Here 

Create A New Canal NY Website

If you’re looking for a way to provide additional support for Canal NY consider a contribution towards the development of a new Canal NY web site.

The current web site continues to function but the platform it is based on has become outdated and the ability to post information and update the site continues to grow more difficult.

While a simple web site that would contain all the necessary information about Canal NY, it’s mission, and its membership could be built for as little as $2,000, what Canal NY’s real need is to create a web site that includes a membership management system.

This would give Canal NY the tools necessary to manage & grow its membership. A web site that offers Canal NY the ability to simplify its dues collection, allow for prospective members to register and pay online as well as re-new their membership each year will provide greater opportunities for growth as well as providing increased revenue throughout the year.  The budget to complete the overall project is $7,500.00.

To obtain a detailed proposal on this project please contact Bill Drage @ [email protected] or 607 467-4462


Help Promote the Discover The Erie Canal Website!!

Promotion Opportunities for the Discover the Erie web site.

Many of our members have made great contributions towards the creation of the web site. It is built to provide any member the opportunity to promote their organizations, their communities, promote events and programs that are related to the Erie Canal. We continue to encourage members to provide content and pictures relevant to their organizations and communities we are now looking forward to the next phase of the site and that is promotion.

We have developed a multi-faceted campaign built to incorporate many platforms designed to promote the site.

A number of these items have been listed below.

Any contribution that you as a member commit to the program will be dedicated entirely towards your organization, we will work with you to design a program to promote the content you wish to feature in a manner acceptable to you

We have three levels that we will develop programs for




Below we have outlined a number of different marketing platforms that we are planning in working within.  If you have any questions please feel free to contact me at [email protected]  or call me at 516 313-8777



Reach potential or existing customers with digital targeted advertising. This includes, but is not limited to, the following strategies:


  1. Site Retargeting                     
  2. Search Retargeting
  3. Keyword Targeting
  4. Contextual Targeting
  5. Geo-Fencing



~$10/CPM (Cost Per Thousand Impressions of Ad)

Minimum of $750 per month = $9000/yr

Recommendation of $1500 to $2000 per month (fluctuate seasonally)





  1. 3 weekly optimized social media posts across chosen Social Media channels
  • Facebook, Twitter, Instagram, Pinterest, etc.
  1. Management of comments and replies
  2. Paid Ads boosted across social media
  3. Bi-monthly detailed report of all efforts with recommendations



~$499/month + advertising budget for boosted ads if desired + 15% of ad budget

~$250 Setup Fee per Social Media Channel (for branding consistency)





Encourage tourists to support the Erie Canal and proudly wear items with the DTEC / Canal NY logo, use drinkware, flags, blankets, dog leashes, etc. This also allows you to make money off of the products by marketing them up.



~$15/per Embroidered Shirt

~$12/per Screen Printed T-shirt

~$18/per Embroidered Hat

~$8/per Can Koozie

~Many more items available






Add an online store to your existing website.



~$6000 Online Store Setup






Develop key videos setting people at ease, explaining the process, virtual tour, targeting specific target markets, etc. Utilize these to attract online attention, play off of YouTube.



~$1500/per video (Recommendation to have at least 10)




  • We’ll work with you to set up a MailChimp account for managing your email lists
  • Includes one email template setup and ready for you to use
  • Field added to the website allowing individuals to opt in for your mailing list
  • These individuals will automatically be added to your MailChimp account

Allows for multiple list management



~$750 One Time Setup (does not include list import)

~$50 Per List Import

~$500 Monthly Management of Email Blasts (includes additional designs and graphics)





  • Develop a strategic plan for managing leads gained from tradeshows and other lead sources
  • Develop a strategic plan for staying in front of your existing customer base
  • You’ve worked hard to earn the attention of members and followers, now let’s give them even more reasons to follow you and refer you to others:

o   Send introductions, welcome and thank you cards to members, celebrate birthdays and other events; gifts may be included.



~$395 Setup

~$39/month + postage (cards are physically mailed)




Upstate Summer Ad Rates

Advertise in New York’s premier summer travel magazine

Upstate Summer Magazine 2018 In Print and Online

Canal NY Co-op

All summer guides are NOT alike. Upstate Summer is different.

  • All advertising is travel and tourism related and is supported by editorial features.
  • Low cost per copy advertising rates. Don’t be fooled by other publications that tell you the

numbers of readers, not the number of copies printed.

  • Only New York travel magazine offering multi-region coverage and targeted distribution.
  • In 2017 every distribution location used 100% of what they had . There was no waste.

Distribution: We reach people before they arrive at their destination, when they are still planning their trip.

  • Supermarkets in the higher income suburbs of Rochester, Syracuse, Utica, Albany, and Buffalo.
  • Coffee shops, convenience stores, and other high-traffic locations
  • Information offices and chambers of commerce
  • Information centers on Interstate 81 and the Thruway.
  • Upstate Summer is available by May 1 and covers the summer travel season.

70,000 copies printed and distributed

Deadline: _____March 1, 2018_____

What We Are:

  • Wide distribution summer things-to-do magazine • A planning

resource for people looking for fun in Upstate NY

  • A tourism only publication in editorial and in advertising content.
  • A cost-effective, well targeted, high quality advertising vehicle to

tourism related businesses in Upstate New York.

  • We are not a local, on-site guide.

Destination Marketing:

The most beneficial advertising features a destination, not just an

individual business. All advertising and editorial is grouped by

location or activity to reinforce why our readers should visit a

particular area.

Full Page: 7.75” wide x 10” $1775 $1064

Half Page: 7.75” wide x 5” $950 $532

1/4 Page: 3.75” wide x 5” $499 $266

1/8 Page: 3.75” wide x 2.4” $295 $133

Advertising is restricted to tourism related businesses only

Upstate Summer Magazine Canal NY Co-op Advertising Opportunity

CanalNY is always looking for ways to increase the value of your membership. We recently negotiated discounts on the great advertising opportunities, Upstate Summer Magazine and

Upstate Summer is adding a section about New York State Canals and the many recreational opportunities both on the water and on land. CanalNY members can get up to 55% off the regular rates through a special co-op agreement. Upstate Summer is different from other places-to-go publications. All advertising is focused on travel and tourism related businesses and is supported by editorial features. This makes the ads part of the content, and helps form cohesive regional sections. Upstate Summer has low cost per copy advertising rates and is the only New York travel publication offering multi-region coverage and targeted distribution in the most desirable markets.  In 2017 every distribution location used 100% of what they had by the end of the season; there was no waste.

Distribution: Upstate Summer Magazine is distributed in supermarkets in the higher income suburbs of Rochester, Syracuse, Utica, Albany, and Buffalo. We have found this to be the best way to cover a wide area because everyone in town shops at these stores and the distribution companies keep the racks full. The magazine is also available at information centers on Interstate 81 and the Thruway, as well as chambers of commerce, coffee shops, convenience stores, and other high-traffic locations across Upstate New York. 70,000 copies are printed and distributed and an online edition is available at


DiscoverUpstateNY is the new internet and social media platform that features destinations across Upstate New York. They are offering CanalNY members:

  • 6 –  246×196 pixel ads on website attraction pages
  • opportunity to submit events to the “Events Calendar” page and to share weekly posts on the Discover Upstate NY Facebook site
  • an Advertising Listing (with logo or image plus 100 word writeup and link) on the Advertisers/sponsors page with Google analytic rankings
  • Normally a $375 value, this 1-year package is discounted to CanalNY Members for only $100

Website: promotes travel, family fun, and vacation opportunities in Upstate New York.   The DUNY website and social media sites organize and publish useful content about places to visit and things to do.   It features more than 650 attractions and features hotels, B&B’s, motels, restaurants, state parks and private campgrounds, sporting attractions, cultural heritage sites, wineries, breweries, distilleries, shopping, and family fun activities.  The site is adaptive for mobile devices and offers an events calendar, interactive map, itinerary planning tool, and publishes a quarterly email newsletter.  We are affiliated with to allow visitors to make lodging and travel reservations directly from the site.  It is security-certified by MacAfee/GoDaddy to protect against hackers.

Social Media: maintains active Facebook, Twitter and Instagram sites featuring information about events and offers updated 7 days a week by our social media director. The site engages in interactive as well as content marketing to assure visibility. Complimentary Instagram and You Tube channels are included.

Please look over the enclosed information and respond by February 1 if you would like to take advantage of either or both offers.

Check out the discounted ad rates  and don’t wait to take advantage of this opportunity. Our goal is to grow this into an Erie Canal Edition Only over time!


John Farrell

[email protected]