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CanalNY is always looking for ways to increase the value of your membership. We recently negotiated discounts on the great advertising opportunities, Upstate Summer Magazine and www.DiscoverUpstateNY.com.

Upstate Summer is adding a section about New York State Canals and the many recreational opportunities both on the water and on land. CanalNY members can get up to 55% off the regular rates through a special co-op agreement. Upstate Summer is different from other places-to-go publications. All advertising is focused on travel and tourism related businesses and is supported by editorial features. This makes the ads part of the content, and helps form cohesive regional sections. Upstate Summer has low cost per copy advertising rates and is the only New York travel publication offering multi-region coverage and targeted distribution in the most desirable markets.  In 2017 every distribution location used 100% of what they had by the end of the season; there was no waste.

Distribution: Upstate Summer Magazine is distributed in supermarkets in the higher income suburbs of Rochester, Syracuse, Utica, Albany, and Buffalo. We have found this to be the best way to cover a wide area because everyone in town shops at these stores and the distribution companies keep the racks full. The magazine is also available at information centers on Interstate 81 and the Thruway, as well as chambers of commerce, coffee shops, convenience stores, and other high-traffic locations across Upstate New York. 70,000 copies are printed and distributed and an online edition is available at www.DiscoverUpstateNY.com.

DiscoverUpstateNY is the new internet and social media platform that features destinations across Upstate New York. They are offering CanalNY members:

• 6 –  246×196 pixel ads on website attraction pages
• opportunity to submit events to the “Events Calendar” page and to share weekly posts on the Discover Upstate NY Facebook site
• an Advertising Listing (with logo or image plus 100 word writeup and link) on the Advertisers/sponsors page with Google analytic rankings
• Normally a $375 value, this 1-year package is discounted to CanalNY Members for only $100

Website: www.DiscoverUpstateNY.com promotes travel, family fun, and vacation opportunities in Upstate New York.   The DUNY website and social media sites organize and publish useful content about places to visit and things to do.   It features more than 650 attractions and features hotels, B&B’s, motels, restaurants, state parks and private campgrounds, sporting attractions, cultural heritage sites, wineries, breweries, distilleries, shopping, and family fun activities.  The site is adaptive for mobile devices and offers an events calendar, interactive map, itinerary planning tool, and publishes a quarterly email newsletter.  We are affiliated with www.Expedia.com to allow visitors to make lodging and travel reservations directly from the site.  It is security-certified by MacAfee/GoDaddy to protect against hackers.

Social Media: www.DiscoverUpstateNY.com maintains active Facebook, Twitter and Instagram sites featuring information about events and offers updated 7 days a week by our social media director. The site engages in interactive as well as content marketing to assure visibility. Complimentary Instagram and You Tube channels are included.

Please look over the enclosed information and respond by February 1 if you would like to take advantage of either or both offers.

Check out the discounted ad rates  and don’t wait to take advantage of this opportunity. Our goal is to grow this into an Erie Canal Edition Only over time!

John Farrell

[email protected]

315-768-7137

Dear Member,

CanalNY is working with JMF Publishing to create a New York Canals section in their popular Upstate Summer Magazine. The section will comprise of multiple pages about summer recreation on and near New York State canals. It will contain a feature article, pictures and advertising. Canal New York members are eligible for special co-op advertising rates. Through this special offer the member’s rate for a basic ad size (1/8 page) will drop to $133 from the regular rate of $295. ¼ page will be $266 (regular $499), 3/8 page will be $399 and ½ page will be $532 (regular $950). The deadline for space reservation is November 15. Payment terms are net 30 and ad copy is due no later than March 1, 2018. Other details are on the attached rate sheet.

Upstate Summer is different from other places-to-go publications. All advertising is focused on travel and tourism related businesses and is supported by editorial features. This makes the ads part of the content, and helps form cohesive regional sections. Upstate Summer has low cost per copy advertising rates and is the only New York travel publication offering multi-region coverage and targeted distribution in the most desirable markets.  In 2017 every distribution location used 100% of what they had by the end of the season. There was no waste.

Distribution: Upstate Summer Magazine is distributed in supermarkets in the higher income suburbs of Rochester, Syracuse, Utica, Albany, and Buffalo. We have found this to be the best way to cover a wide area because everyone in town shops at these stores and the distribution companies keep the racks full. The magazine is also available at information centers on Interstate 81 and the Thruway, as well as chambers of commerce, coffee shops, convenience stores, and other high-traffic locations across Upstate New York. There is also an online edition available at www.DiscoverUpstateNY.com www.upstatenyfun.com and www.seawaytrail.com.

If you would like to receive a copy of the 2017 edition contact John Farrell, president of JMF Publishing, [email protected].

Please consider advertising and help us promote New York State Canals in 2018. Thank you.

The Erie Canal is a wonderful part of our region, a hidden gem. But therein lies the problem. It does not matter how great the canal system and supporting communities are if no one knows about it. And that is why we are so eager to be part of the Re-imagine the Canals program. We have a three-part plan to raise awareness of the Canal and its resources and to lower the barrier of entry to the Canal system. If people know about the Canal system and feel comfortable using it, we feel they will be more likely to take advantage of what the Erie Canal has to offer.

The first part of our plan is to bring back and modernize the popular Cruising Guide

The Cruising Guide of the New York State Canal System has been a great resource for boaters looking to learn more about the Canal, but with the current version seeing it’s last update more than a decade ago, out of print and virtually unavailable, there now is a tremendous opportunity to provide the valuable information that the cruising guide can provide. To further the goal of increasing recreational boat traffic on the Canal system producing an updated guide is only the first step of this process. The plan to utilize marketing and distribution channels that are now currently available will be instrumental to not only furthering the success of the guide but ultimately the goal of increasing the use of the Canal System

The second part of our plan is to create a tour guide app to make navigating the waterways and the trail system easier.

The basis for our cruising app revolves around the use of a Progressive Web App (PWA) which essentially means a web site that acts like an app on your phone without needing to be re-coded for the phone. It is the best of both worlds. It is easier to update, less expensive to build and easier to maintain.

It would contain an easy-to-use wizard that walks you through initial questions, so it can customize the information for you. For instance, it would ask what you wanted to do? (it would assume boating at first, but later we can add walking or cycling) then it will ask you where you want to start or give you options if you do not know. From there it will give you ideas of where to eat, where to shop, things to do, etc. based on your intended route.

You could search for a specific business or browse a certain area (or the entire canal)

There would be an events calendar where upcoming events could be posted

Location-specific advertising could be added in the future, so businesses could promote themselves to visitors that are most likely to be interested.

In addition, the app could be translated into virtually any language potentially appealing to visitors from around the world!

The third part of our plan is to provide educational resources to children and families to encourage familiarity with all the canal has to offer

Creating an educational program directed towards elementary level students as they learn about the history of NYS and the global importance that the Erie Canal played. Imagine a class of students all using virtual reality technology to experience a trip on the Canal as they travel back 200 years and learn how the Canal transformed NYS to the global leader it is today

As you can see, by bringing back the Canal Guide, creating a digital tour guide, and educating children and families about all the canal has to offer, people will know about the canal and feel more comfortable taking advantage of what the Erie Canal has to offer. This in turn, will benefit the businesses and communities along the Erie Canal.

The Team:

   Led by the marketing committee of Canal NY, a non-profit private sector organization dedicated to the promotion of the Erie Canal since it’s formation in the early 2000’s.

   Canal NY, has a history of promoting the Canal in events such as the World Travel Market London, the NY Times travel show, including the 2018 show this January. Canal NY has participated in the World Canals Conference in Syracuse 2017. Canal NY produces a media event each year in NYC as a way for writers and media personalities within the travel industry to learn about the Canal.

Canal NY’s latest project has been the development of the www.discovertheeriecanal.com web site. Built as the tourism web site for the Erie Canal. The philosophy behind this site is the fact that the communities that surround the canal system are the key to the Canal and its success.

Canal NY has begun to participate in and help promote community festivals such as Seneca Falls Loctoberfest held last Oct. This was the first year for the event, deemed to be a tremendous success and is already planned to go from a 1 day to a multi-day event for 2018.

Future marketing initiatives include development of an online store that would market and sell Erie Canal “swag” t-shirts, hats, mugs etc. In addition, it would link to other businesses along the Canal Corridor who sell similar items.

If selected as a finalist in round 1, Canal NY will once again be teaming up with our partners below and their respective teams of personal to provide the Re-imagine the canals committee with a technically and visually superior product

   Amy Stoddard

• Over 12 years of experience in marketing and design
• Owner of Amyjstoddard.com LLC since 2008
• Resource of multiple developers and designers to grow business through print and digital strategies

Timothy Corey

• Over 20 years of experience in software development
• Taught software development for over 5 years
• Owner of IAmTimCorey.com, a software development training site
• Owner of the software development YouTube channel IAmTimCorey, which has over 17,000 subscribers
• Named a Microsoft Most Valuable Professional (MVP) by Microsoft
• Named an Intel Software Innovator by Intel
• Certified as a Project Management Professional (PMP) by the Project Management Institute

Canal NY promotes the NYS Canal system in a number of ways including events such as participation in the NY Times Travel Show, 

Canal NY can also be found promoting the Erie Canal at local events throughout the year and throughout the Season such as during last years Locktoberfest in Seneca Falls NY