Canal New York, Inc.

Mission:

To increase awareness and promote greater use of the NYS Canal navigable waterways in the Villages, Cities and Towns along the NYS Canal System through tourism marketing, legislative advocacy and business collaboration. Encourage and promote economic development for existing and future businesses.
Strategic Plan 2018-2022:

1. Partner with local and state tourism centers to promote businesses and events in the communities along the NYS Canal System.
2. Be strong advocates on the state and local level regarding recognition & importance of the NYS Canal System.
3. Participate in related Canal related conferences and trade shows.
4. Develop Marketing programs with focus to increase marketing partners through mobile internet, GPS, Social media and mobile technology.
5. Update current website: includes marketing partners, communities’ website links along the NYS Canal System, strategic plan, and information on membership importance and opportunities.
6. Develop Policy and Procedures for the officers, members and employees of Canal NY.